Case Studies

Practice Profile: Usher Animal Hospital and Downtown Animal Hospital

Introducing consumer friendly technology to a practice can be a daunting task when there are so many options available. How can you decide what to implement at your practice? Dr. Greg Usher, owner at Usher Animal Hospital in Toronto, decided to survey his clients on a variety of new technologies he was considering. One of the notable findings of his survey was that only 10 per cent of clients would use an App provided by their veterinarian, while 70 per cent were interested in online shopping through their veterinary practice. Dr. Usher decided to implement the MyVetStore.ca web store system into his practice because not only did it make sense to create an online presence, but it was also what his clients wanted.

Click here to learn how both of these practices leveraged MyVetStore to stay connected to their clients.

Practice Profile:  Colonial Veterniary Hospital

Colonial Veterinary Hospital, located east of Ottawa in Navan Ontario, is a rural companion animal practice with four doctors. Colonial strives to offer a warm and friendly environment for their clients, along with the services you would expect from a companion animal practice. Jessica Lalande, Head Receptionist and the person responsible for their web store says “We want our office to be like walking into a friend’s home”

The Business Challenge:

Colonial opened their MyVetStore web store over 2 years ago with the intent of replacing their Special Order Book, where they manually managed therapeutic food orders for their clients. The Special Orders Book process was very cumbersome for Colonial and expensive in terms of staff time and money. By automating their Special Orders Book, Colonial wanted to:

  • Have clients buy their therapeutic pet foods through their web store and take that work off of the staffs’ shoulders
  • Have client orders delivered to the home, eliminating the need for staff to wrestle with bags or give up precious space for the storage of custom orders
  • Having special orders pre-paid for the clients that choose to pick them up from the hospital
  • Eliminate the need to call people to come and get their orders (Colonial would call 20-30 clients, twice a week)
  • Free up the capital that was tied up in unpaid orders for many weeks until people came in to pick up and pay for their products
  • Eliminate the returns of 5-6 tote boxes every 3 months for client orders not picked up

Click here to learn how they achieved their goals

Practice Profile:  Willowdale Thriving in a Competitive World with our Own WebStore

As a practice owner, I understand the competition that Ontario veterinarians face in today’s market. Veterinary practices are under increasing pressure from  pet retail stores and non-conventional pet care providers, such as online pharmacies and big box stores. Retailers have already mastered the art of marketing to pet owners, and veterinarians are now finding themselves in a position where they need to do the same. Today’s pet owners live in a world of added convenience and simplified transactions; features that many practices are not equipped to offer.

The Business Challenge:

With this in mind, our team wanted a tool that would help us accomplish the following:

  • Offer our clients added convenience, without incurring additional expenses
  • Develop our own in-house ability to sell medications and veterinary diets online 24/7
  • Improve veterinary diet and medication compliance
  • Accomplish these goals while maintaining the Willowdale Animal Hospital brand.

Click here to learn how they achieved their goals

 

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